Eater: San Francisco covers how Ashes & Diamonds "hopes to make old school wine cool again," pairing a newly unveiled modern tasting room with age-worthy, lower-alchohol Napa wines that hearken back to the great Cabernets of the '60s and '70s.
Highlights include collaborations with storied winemakers Steve Matthiasson and Diana Snowden Seysses, mid-century-inspired design from LA architect Barbara Bestor, and detailed wine and food pairings helmed by resident chef Emma Sears. "Khaledi’s previous experience in the music industry may help him win over a broader, younger demographic," notes Pershan. "Ashes & Diamonds’ enticing labels, for example, are designed by the artist behind album covers like Jay Z’s Magna Carta Holy Grail."